NAC Advisors Management Consulting Services

About Our Services

Competitive advantage is not built by technology. It's built by people.
Our professional services provide clients with a comprehensive
understanding of how and why markets develop for high technology
products and services. This establishes a common framework with
complete market development strategy.

Regardless of how brilliant or sophisticated the strategy, it has little
value if not adopted and implemented. Our clients report that at the
end of an engagement, their people understand how and why
technology markets develop as they do, and thus are significantly
more confident in their ability to confirm or modify their current
market efforts based on this understanding. Methodology Specific
client needs and challenges can be addressed by customized
consulting projects in the areas of strategic planning; market
assessment; business and operational planning; and resource
management.

We maintain high-level associations with venture capital firms and
other capital sources, and merger and acquisition (M&A)
advisors/investment bankers. Strategy Development services are
designed to align all functional areas of the business under a
consistent, market-driven strategy.

Our team-oriented development approach is designed to help
management teams achieve "buy-in" to new or modified goals; a
revised "strategic intent" and/or the operational implications
arising from fundamental shifts in business or market
development strategy. In addition to strategy development and
counsel, NAC Advisor consultants provide strategic counsel in all
aspects of strategy execution:

Competitor Analysis - Our approach is designed to help
product teams and/or business units better understand,
anticipate and counter competitive threats.
Organizational Effectiveness - We can provide insights
regarding the "life cycle" of companies and help
management teams understand how they must optimize
their behaviors and their metrics in order to flourish rather
than just survive.
Marketing Communications - We can help you design
communications plans that reflect the appropriate market
development strategy, as well as provide insight and
experience concerning what NOT to do in order to
implement effective programs.
Go-to-Market Planning - Go-to-market planning services
provide for the development of integrated operational
marketing plans that are consistent with market
development strategy. The deliverable includes marketing
communications strategy, sales and channel plan,
partnership plans and programs and product launch
planning.
Business Planning - Typically as a result of strategy
development, business planning services facilitate the
development of a complete business plan that describes
the company's direction for a specific audience and/or
purpose that stands up to the rigors of investor or executive
review. This is typically done in preparation for a major
corporate event such as raising additional capital,
corporate acquisition, merger, or divestiture.
Portfolio Planning - For companies managing multiple
product/market areas, NAC Advisor provides executive
management guidance in evaluating life-cycle based
models in order to gain consensus on market-entry,
investment and exit strategies. This typically requires
advanced review of all secondary market data available;
interviews with the executive management team; and
development of scenarios used for assigning relative
priorities.
Partnering - Technology companies are increasingly faced
with executing plans that involve close cooperation among
two or more partners. However, partners with different but
complementary business objectives can have difficulty
executing their plans due to misaligned assumptions,
perceptions, and understanding of each others strategic
interests. NAC Advisor provides knowledgeable facilitation
and mediation, coordinating the development of joint
strategy and go-to-market plans with the emphasis on
building partner programs. The result: each party can
commit explicitly to an agreed set of strategy outcomes.

		Cisco's NAC
		Microsoft's NAP
		Trusted Computing Groups's TNC

		Consulting
		Analysis
		Execution